Growth University
Growth University 1 sold out - next cohort starts early 2021. Join the waitlist
LAUNCH family - become a better growth marketer now!
6 week immersive program covering the frameworks & strategies for faster startup growth.
Cost is $1,000 for one or $1,500 for two people per company. Limited to 100 companies per cohort.
Growth University 1 sold out - next cohort starts early 2021. Join the waitlist
Learn how to grow your startup faster
Growth University teaches you how to become a growth expert over our immersive 6 week program. You’ll learn the ways to drive sustainable growth for your startup, and will come out with your own playbook that you’ll use week over week during and after the program.
Craig Zingerline
Course creator & main instructor
Craig Zingerline is a 6 time founder (4 exits) who has helped dozens of companies scale their growth. He is the Chief Product Officer @ Sandboxx and was previously Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for people to get started with growth.
See Craig’s 100% 5-star rating (85+ sessions) on GrowthMentor.
Jason Calacanis
Program Host
Jason Calacanis is an investor & serial entrepreneur who runs the LAUNCH Accelerator and TheSyndicate.com, the largest and most successful angel syndicate in the world, is host of the This Week in Startups podcast, and is the best selling author of Angel: How to Invest in Technology Startups--Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000. Jason’s 200+ investments and thousands of conversations with startup founders make him one of the most sought after investors in the world.
Testimonial
“These sessions are very informative. I didn’t have the right insights about advertising and how to look at each analytical metric...the weekly sessions and homework...help me to simulate what exactly I could expect to do and what results I could envision. I share every lesson with our growth team...to come up with new marketing actions. Of course, I would recommend this...”
Expand your growth skills, apply them for faster growth, and reach your potential!
This is not your typical growth or marketing program. What we teach isn’t something you’ll learn in school or in an MBA - Growth University condenses years of actionable learnings from some of the fastest growing startups in the world into the frameworks and strategies you need to grow faster.
Get a sneak peak into the program. Here we're talking about retention and churn - two incredibly powerful aspects of running your startup!
Program format: Live with supplemental content
Learn acquisition fundamentals and receive objective channel and performance guidance from experts who have done this before.
Growth University is a hybrid live virtual course with pre-recorded supplemental lessons. The typical week has:
1 hour of instructional content for the theme of the week followed by 30 minutes of live Q&A. This content will also be recorded for those who can’t attend live.
Expert interviews (live & pre-recorded), case studies, real world examples from fast growing startups.
1 hour of optional office hours with program hosts and supporting team members where you can ask questions about your own company & specific growth goals.
In addition, there is pre-recorded supplemental video and written content that can be consumed outside of the live sessions at your own pace. Actionable assignments each week will be assigned to enforce the learnings. Our expectation is that you’ll spend 2-4 hours per week focusing on these lessons and applying them to your startup.
You’re in great company.
Finally - peers you can collaborate with!
Growth doesn’t happen in a vacuum. As part of Growth University you’ll meet dozens of new people from a wide variety of backgrounds and industries. We’ve built a robust network of supporters who you can engage with and learn from.
Participate in our membership community during and after the program. Connect with experts in the field, and interact with founders of some of the fastest growing companies around.
Learn from world class guests
During the course you’ll hear from special guests who have scaled their own startups. Past LAUNCH guests include founders from:
Testimonials
“10/10! Its awesome....Honestly its great...I know I could dedicate at least an entire day a week right now as there is so much content to consume and implement...”
“I have to say @craigzingerline is like a sales-whisperer. Every startup should have to go through some version of this whether they’re building a growth model, looking for product-market fit, or have found a bit of traction and are exploring growth channels”
Curriculum
Week 1
Introduction to Growth & Financial Modeling
Your financial model forms the basis of what you’ll put your growth model and the rest of your growth efforts into.
Learn the fundamentals of growth and learn how to incorporate growth at your company the right way. This module includes digging into attribution and event tracking, data, and analysis and includes a review of the tools you’ll need to ensure success.
We’ll cover:
Why startups fail and how you can prevent startup death
How to leverage Growth Led Development to build what people want and need
Understand the composition of Growth Teams, Key Players, and how to get Organizational buy-in
Review of tools and products needed to measure growth
Insights into how companies like Uber, Upside Business Travel, AirBnB and Dropbox structure growth teams & run experiments
How to build a growth based financial model for your startup
...and a lot more!
Week 2
Building your growth framework
In this module we will build the growth framework that you’ll use to drive your growth strategy, build your growth model on top of, and use as your go-to resource for tests and reporting.
We’ll cover:
The key inputs to your growth model (B2B and B2C covered)
How to setup your initial growth dashboard to ensure you’re tracking the right metrics
A detailed approach to measuring product performance and conversion rates
A framework for building a growth forecasting model with short, mid, and long term views
...and a lot more!
Week 3
Activation & Driving Intent
Real world examples from high growth startups
The fastest growing companies actively move users through the customer journey and drive the intended actions they’d like their customers to take. In this module, we’ll cover:
What activation is, and how it becomes the basis for solid growth
How to focus on the metrics that matter and have a well defined process for moving users through the customer journey
How relentless focus on each step of the activation loop drives compounding growth
Why focusing on user psychology to create triggers increases conversion rates
How to put together amazing onboarding and drip campaigns, and how to drive a higher user activation rate
Case studies and tear downs from companies like Loom, Spotify and others
...and a lot more!
Great growth starts with understanding and owning your key acquisition channels. This module covers how to find the right channels for your company and how to get started with Customer Acquisition.
We’ll cover:
An overview of awareness and acquisition strategies
How to go about choosing acquisition channels, and a review of channel considerations
When and how to leverage targeting types and audience types for a better ROI
Finding channel fit
How to set up and tune your customer acquisition cost (CAC) model
...and a lot more!
Week 4
Customer Acquisition Strategy
Learn advanced topics like cohorts & LTV through live content, written materials, and example spreadsheets you can use from day 1
Week 5
Retention - the pillar of growth
Regardless of type of business, retention is likely the leading indicator of success or failure. However, retention is hard, making it much less popular than the other elements of growth (like acquisition) that so many people focus on. In this module, we start with a solid overview of what retention means, and how it is used. In this module we’ll cover:
Overview of retention & why it’s the most critical aspect of growth
Key retention metrics and how to track
Understanding if you have product / market fit
A deep dive into retention modeling
How to setup and measure cohorts
How to drive better retention and & battle churn
...and a lot more!
In this module we’ll dig into experimentation and how to leverage hypothesis driven tests to maximize growth at each step of your customer lifecycle.
We’ll cover:
How to setup and build a proper growth experiment
When to kill, scale, or hold steady on experiments
When to run (and not run) A/B tests
How to prioritize growth tests
How amazing teams prioritize what they build
A streamlined process for running growth at any stage of scale
...and a lot more!