Paid Acquisition Micro Course
Own your paid acquisition efforts & be profitable from day 1.
Pricing is $850 per person (limit 2 per company).
The next cohort runs for 4 sessions. Dates are: 11/18, 12/2, 12/9 & 12/16/2020.
Very limited seats and moving to waitlist soon.
Learn from the experts
Craig Zingerline
Program host
Craig Zingerline is a 6 time founder (4 exits) who has helped dozens of companies scale their growth. He is the Chief Product Officer @ Sandboxx and was previously Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for people to get started with growth.
See Craig’s 100% 5-star rating (85+ sessions) on GrowthMentor.
David Sanghera
Course creator & main instructor
David is a Growth Marketer experienced in scaling revenue for Direct To Consumer brands.
He’s generated over $50MM in sales revenue for a series of portfolio companies, including: Uber, Lyft, Candy Crush, TrackR, PantyProp, GlobeIn, Oracle, Emberlight, Flic, LOLI Beauty.
David is currently Founding Member and Head of Growth at Fab Co-Creation Studio. His friends call him the King of ROAS (Return On Advertising Spend).
“These sessions are very informative…I share every lesson with our growth team...to come up with new marketing actions. Of course, I would recommend this...”
— Shun @ Remotehour
“10/10 - This course has been in one of the top 3 most impactful courses I have taken in my professional career.”
— Cohort 1 user
Program Overview
In this 4 session micro-course, Craig Zingerline and David Sanghera will guide you through how to get the most out of your paid acquisition efforts. After spending millions of dollars on paid ads, we know what works and what doesn't, and we'll share our knowledge with you.
Being profitable from day one with paid acquisition comes down to understanding 4 main things:
1. How your economic model ties in with your landing pages
2. Angles and offers
3. Media buying
4. Optimization and tuning.
Program format: Live with supplemental content
Learn acquisition fundamentals and receive objective channel and performance guidance from experts who have done this before.
This micro course is a live & recorded 4-module curriculum. The typical week has:
45 minutes of instructional content for the theme of the week followed by 15 minutes of live Q&A. This content will also be recorded for those who can’t attend live.
Homework for each module
Occasional office hours with program hosts for help on specific questions
Our expectation is that you’ll spend 1-3 hours per week focusing on these lessons and applying them to your startup.
“Hardly find this type of content online. You talk about REAL industry experience. Great investment”
— Cohort 1 user
“10/10! Its awesome....Honestly its great...I know I could dedicate at least an entire day a week right now as there is so much content to consume and implement...
— Lucas @ TRIBU (private beta cohort)
Curriculum
Module 1 - Economics / Landing Pages
In this module, you’ll cover:
Paid Acquisition Financial Model Overview & Spreadsheet
Learn the Elements of High Converting Landing Pages
Learn the differences in paid acquisition for SaaS vs. Mobile vs. Ecommerce
Module 2 - Angle work
In this module, you’ll learn how to:
Make the perfect offer
Overview of and Brainstorming Ideas of What Angles Are
Learn how Angles translate into Ads + Landing Pages
Module 3 - Media buying
In this module you’ll learn how to:
Translate Angles into Facebook/Instagram, Google, Snap, and other channels
Perform an ad account review
Learn best practices for ad campaigns
Session 4 - Optimization
In this module, you’ll learn:
How to Scale using Media Buy Tactics and Strategies
How to split test Winners on Headlines, Ads, Landing Pages
How to tune, optimize, and scale your campaigns